AREA Truck Driving School

This truck driving school in Santa Clara catered to men looking for a new career.  The school had tried advertising on the internet, but had yet to see any results.  They were willing to spend $40 per lead, about $300 a month.  With each sale valued at $4,000, they only needed 7 or 8 leads a month.  Could we help?  You bet.  Here’s what we did:

• Pay Per Click.  We set up a campaign on Google, Yahoo, MSN, AOL.
• Local clients.  We targeted a 10 mile radius around the location of their school.
• Informed and inspired.  We set up landing page that addressed the concerns and questions of their target market.
• Tracking leads.  We set up software to optimize bidding on keywords and to track incoming leads.

What happened?  Their most effective marketing campaign.  Ever.

• More leads per month. 22 Phone Calls, 6 email requests.
• Slashed budget.  Instead of $40 per lead, they paid $10.71.
• Constant Strategy.  Tracking leads means they can do more of what works.

In the past years we've used many resources for advertising but few produced measurable results. We recently hired Next Step E-Solution to run a Pay Per Click Campaign for us. Next Step e-Solutions campaign has produced far more qualified leads than any other source. We've had close to 30 leads from the campaign so far, many of which have already signed up for our program. We are committed to using next step to generate high quality leads for our school.