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Shirin OreizyPresident | Chief StrategistRunning Next Step e-Solutions means wearing many hats. The one with dainty yellow feathers stops traffic, but it’s the Strategy Hat that gets things done right. Shirin analyzes your business’ long and short term goals in order to determine the most effective online marketing strategy. Whatever hat she’s wearing, Shirin loves seeing the impact that strategic design and marketing has on your business. Whether you’re established or emerging, Shirin looks forward to helping you grow. Read More
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Shirin Oreizy started Next Step e-Solutions in 2004. Prior to leaping into the fast currents of entrepreneurship, Shirin experienced steady success as a Design Engineer & Project Manager in the Graphic Chip industry. She holds a degree in Computer Science & Electrical Engineering from UC Berkeley. While at Haas Business School, she discovered clues to her future role: she was a successful participant in several web-based Entrepreneur competitions. |
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Why I Do What I Do:
"It’s simple: Impact!! I love working with small-med businesses because I get to see first hand the impact that we make on their bottom line. There is nothing more exhilarating than knowing you've taken a business to the next step."
Affiliations
- Board Member, West Valley College Entrepreneurship Foundation
- Past President of Saratoga Country Club Chapter of Business Network Intl
- Featured Speaker at the AIA, CLCA, NARI, APLD, and more.
- Active Member of Women In Consulting
- UC Berkeley Alumni
- Member of the Green Chamber of Commerce
- Member of Marketing Profs
Favorites
| Website | | | www.ted.com |
| Promotional Campaign | | | Mac vs. PC |
| Restaurant | | | Sushi Bistro in SF |
| Vacation Spot | | | Costa Rica |
JOSEPHINE
Senior Graphic Designer | MagicianA fan of timeless images, Josephine graduated from SFSU with a degree in Cinema. An academic emphasis in Animation also shows up in her work history. After a stint at Paypal, Josephine worked wonders at FXPAL, a research think tank in Palo Alto. In addition to designing interactive software, Josephine created traditional animation.
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Favorites
| Hobby | | | Hiking |
| Art Medium | | | Acrylic |
| Comic Strip | | | Dilbert |
| Vacation Spot | | | Thailand and Cambodia |
ALI
Senior Programmer | Techno WizAli is the man behind the curtain. He handles our complex backend programming needs. With a degree in Computer Science from Seattle Pacific University, Ali brings over 12 years programming experience. Ali is fluent in all programming languages, including PHP, ASP, and .NET. Prior to joining Next Step, Ali was the lead programmer for Babylegs, a startup which was featured on ABC, Fox News and Parents Magazine.
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Favorites
| Sport | | | Soccer and Tennis |
| Vacation Spot | | | Turkey |
| Drink | | | Coke Zero |
| Director | | | David Lynch |
STEVEN
Programmer | GenieSteven Boiko grants way more than just 3 wishes. He uses an endless supply of programming skills to create sites that do your bidding. Part of the generation that learned code with their first steps, Steven has been programming since the age of 13. Sites that he's created have won awards and national recognition, from 2nd place in USC Webfest, 2010 to being mentioned on Forbes.com.
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Favorites
| Music | | | Eminem |
| Team | | | San Jose Sharks |
| Food | | | Panda Express |
| Website | | | Pandora |
JOANNE
Copywriter | VisionaryJoAnne’s writing career began in 2002 as a freelancer in the editorial world. Writing for print and online publications such as the San Francisco Chronicle, Diablo Magazine and The F STOP Magazine, JoAnne soon found her work winning regional and national awards. One feature article, submitted to Writer’s Digest 75th competition, garnered national attention, winning an honorable mention out of more than 19,000 entries.
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Favorites
| Podcast | | | This American Life |
| Genre | | | Foreign Literary Mystery |
| Pumpkin | | | Kabocha |
| Weekend Getaway | | | Mendocino |
KEVIN
Search Engine Marketing Expert | GURUKevin is our esteemed Search Engine guru. He is a Google Certified Advertising Professional and also certified by the Orange County Search Engine Academy. Kevin examines your site and comes up with recommendations for a successful marketing campaign. He finds the right mix of advertising and optimization to suit the client's budgets and expectations. We call him our Guru as he always finds the best ways to improve ranking and convert browsers into clients.
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Favorites
| Hobby | | | Managing Little League |
| Team | | | Boston Red Sox |
| Movie | | | Airplane |
| Food | | | Sushi |
ALICIA
Administrative Assistant | Sunny SorceressWith a foundation in web design and new media, Alicia Gray is certified by Apple in Final Cut Pro. Prior to joining our team, Alicia designed projects for local production companies and small businesses. Not only does she understand the magic of good design, Alicia also knows the importance of keeping details in order: for years she worked as a paralegal/office manager, maintaining an extensive client library and scheduling events for the law firm.
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Favorites
| Website | | | Grooveshark |
| Book | | | Trainspotting |
| Team | | | SF Giants |
| Drink | | | Diet Coke |




